Director of Marketing Opening in Omaha NE. Large food manufacturing plant is looking for a Director of Marketing out of a food and beverage industry. This is an onsite position as well.
Must have a Bachelors degree and must have experience in marketing for a food or beverage manufacturing company
Pays up to $185k Salary and a target bonus of 30%
Key Responsibilities:
· Develop and execute integrated marketing strategies across B2B and D2C channels, aligned with sales forecasts and business objectives.
· Drive brand growth downstream through food service and retail distribution, ensuring consistent brand messaging and measurable ROI.
· Manage content strategy for all digital and print channels, including website, social media, email, brochures, and sales kits.
· Track and report marketing performance, analyzing sales, expenses, and campaign effectiveness to optimize future initiatives.
· Coordinate and elevate the customer experience, especially during plant visits, by managing hospitality, logistics, and branded touchpoints.
· Plan and execute trade shows, promotional events, and customer visits, ensuring alignment with brand standards and strategic goals.
· Oversee marketing material production and inventory, including POS materials, customized deliverables, and photo assets.
· Conduct competitive market research and maintain relevant databases to inform strategic decisions.
· Maintain financial stewardship by managing marketing budgets and resource allocations effectively.
· Collaborate with internal teams and external partners, including third-party DTC coordinators, to ensure brand consistency and execution.
· Supervise personnel responsible for visitor PPE, equipment inventory, and event setup/cleanup.
· Stay current on industry trends and explore opportunities to enhance brand relevance and market position.
· Support sales team with high-impact presentations, collateral, and storytelling that communicates the brand.
· Perform other duties as assigned, contributing to organizational goals and continuous improvement.
Knowledge, Skills & Abilities:
· Strong relationship-building and managing upwards skills with senior executives, influencing decision-making and driving strategic initiatives.
· Strategic thinker with the ability to develop long-term marketing strategies aligned with business objectives.
· Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners while delivering activations, product launches and all other initiatives with executional excellence.
· Proactive problem-solving abilities with a strategic mindset for navigating complex challenges.
· Analytical skills to interpret quantitative data, conduct trend analysis, and develop data-driven marketing strategies.
· Ability to balance creativity with business needs, leveraging consumer insights to inspire innovative marketing campaigns.
· Experience leading strategic initiatives with P&L accountability and financial management.
· Ability to quickly develop a level of organizational agility to navigate both formal and informal channels to achieve business objectives.
· Self-starter mentality with a positive attitude, consistently driving impactful results and championing innovative marketing solutions.
· Familiarity with digital marketing tools, CRM platforms, and marketing automation systems is a plus.
· Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook), Adobe Creative Suite, Hubspot, and WordPress.
· Must be willing and able to travel up to 25% of the time for business, including meetings, site visits, and collaboration sessions with customers.
Qualification:
· 5–8 years of experience of relevant experience in brand marketing, B2B, or multi-channel marketing. Experience in Food and Beverage marketing is a plus.
Education:
· Bachelor’s degree in business, marketing, or a related field. An MBA with a marketing focus is preferred.
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